'Are these the poshest festival loos ever? 100%!'

Camping at a festival used to mean slumming it in a tiny tent with only a packet of baby wipes to wash with, but those days are long gone – if you can afford it.

At this year's Latitude, festival-goers have access to fancy fresh-water flushing toilets, super-duper showers, hair straighteners, curling wands and hairdryers.

Every toilet cubicle is equipped with warm water hand-washing facilities, mirrors and hand towels, and all the facilities are cleaned after every use.

Camp-side luxury, however, of course, comes at a cost – £85 to be exact for an unlimited adult weekend pass, or £55 for children. But is it worth it?

Emily Maynard, 18, said, while it was "a lot of money", it was "worth it", not least for the toilets, which she added were "100%" the best festival toilets she had ever used.

"The products are amazing and the toilets are lovely for festival camping - someone cleans it the moment you come out of it, it's brilliant," she told the BBC.

"It is a whole different vibe - some festivals you are supposed to just go for it, get dirty and shower when you get home.

"But it is nice to get dressed up and shower in the morning and not feel like you're covered in yesterday's situation."

Deena Lewis, 57, who was using the hairdryers and straighteners when she spoke to the BBC, said she loved being able to pop to the facilities between acts.

"We've just been down at the Arena and it was very dusty, so it was nice for us to be able to come back to freshen up before we go back this evening," she said.

"It's just so nice to come somewhere where it is so clean and be able to freshen up and make yourself look a bit more glamorous.

"We can come in whenever we want and use the toilets whenever we want."

The posh pamper stations and lavish loos are courtesy of When Nature Calls, which takes its fancy facilities to events across the country.

This is its first time at Latitude, but if ticket sales are anything to go by, amongst the mud and the dust, there is a strong demand for its services.

As many as 2,500 festival-goers have forked out to freshen-up so they can feel their best selves when watching headliners Teddy Swims and Lewis Capaldi.

Jim Hartwell is the manager of When Nature Calls, which prides itself on having the cleanest facilities and minimal queues.

That is helped, he said, by its 75 shower heads, which are open for 12 hours a day, and its 54 toilets, accessible for about 18 hours each day.

"Queues are something we try to do without - the longest queue we've had was just under eight minutes and there normally isn't a queue for the loo at all," he said.

"Choice is important but people like to make sure they can have their creature comforts in a field – and it's not just all ladies; the guys are here as well."

Latitude Festival does provide flushing toilets and showers for campers who have purchased a ticket for the event at no extra cost.

But are When Nature Calls' lavish loos the poshest festival loos ever?

"What do you expect me to say? Undoubted, I don't know anyone else that does any more or any better," said Hartwell.

"Festivals have raised their game across everything they provide, but we do things just slightly different."

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