Popularity of local food prompts farm shop plans

News imageFEX Architecture An illustration of how Homefields could look. A modern barn style building with glass and cladding. There is an outdoor space at the front of the building and lots of plants visible around the building.FEX Architecture
More floor space, an outdoor area and a butchery are among the planned changes

Proposals have been submitted for the overhaul and expansion of a farm shop in St Clement.

The owners of Homefields said the current building was "no longer fit for purpose".

Plans would see a larger floor space created to accommodate a butchery, outdoor area and wider local food offering.

The farm shop's owners said the plans were in response to customers who were "increasingly passionate about seasonal food, provenance, cooking and understanding where their food comes from".

News imageHomefields A shed-style shop, in dark green colour with Homefields branding on the front. Homefields
The farm shop's owners said their customers were "increasingly passionate" about local food

In their planning submission, the owners of Homefields said "the condition and limitations" of the existing shop building "no longer reflects the quality, atmosphere or customer experience" they wanted to provide.

They said the revamp also came in response to customers who were "increasingly passionate" about seasonal food and provenance.

"The new farm shop is intended to respond to that shift while remaining true to the roots of the business," the owners added.

News imageFEX Architecture An illustration of the overhead view of the proposed farm shop with a modern barn style building with glass and cladding. There is an outdoor space at the front of the building and lots of plants visible around the building.FEX Architecture
The farm shop's owners said the expanded shop would "provide a platform to showcase local growers"

The farm shop's owners said: "The intention has never been to create a polished supermarket-style retail environment.

"Instead, the goal is to create something that feels authentic, relaxed and rooted in the values that have shaped Homefields over many years."

The proposed expansion comes amid a wider push for more local and seasonal produce on the island, including the establishment of the fortnightly Jersey Farmers Market.

It also follows the closure of nearby Home Grown Farm Shop, which cited "not being able to make the best use of its site" as a reason for shutting down.

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