Cinema which can track people's emotions while they watch a movie

If a movie could change based on how you reacted to it, do you think that would be a good idea?
- Published
Has a movie ever made you laugh out loud or gasp in shock?
Well, a new smart cinema has been opened in Bristol that can measure an audience's reaction to watching a movie in "real-time".
The new technology has been installed at the University of Bristol's research cinema at the MyWorld creative hub at The Sheds.
Up to 200 cinema goers can be wired up with headsets, wristbands and cameras which can monitor their heart rate, physical movements and brain activity as they react to what is on the screen.
Films usually get shown to a selected group of people for their viewpoint and feedback before being released at the cinema but this high tech theatre allows film makers to get much more detailed, scientific responses to their movies.
The aim is to help film makers understand how audience members are reacting and the results could even change how the makers edit the movie.
The science behind being scared. Video, 00:01:52
- Published31 October 2016
Minecraft Movie: Do you like audience participation or prefer the cinema to be quiet?
- Published9 April 2025
Top movie news from Cinemacon
- Published18 April

Up to 200 people can be wired up with headsets, wristbands and cameras at the research cinema
Iain Gilchrist, Professor of Neuropsychology at the University of Bristol, said: "The smart cinema gives us an extraordinary opportunity to understand how people truly experience film.
"The data we are collecting here will allow us to understand how the audience's understanding of the story is shaped by particular scenes and inform decisions about the most impactful edit."
"This technology, these ways of measuring audiences can really unlock an opportunity for the creative people to do things differently, to experiment, to be more adventurous." he added.
We want to know what you think of this idea. Let us know in the comments below.