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| Introduction  Western pop music is produced, marketed and consumed throughout the world. It has grown over the last fifty years, from Elvis Presley and The Beatles to today’s top stars, to support a global industry worth $30 billion. How has this growth happened? How is pop music listened to and purchased around the world? What is it like to be a pop star, and how does the industry operate? And what does the future hold for pop? | ||||||||||||||||||||||||||||||||||||||||||||||||||||||
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