On June 30, 2006, students from Endon High School in North Staffordshire took over BBC Radio Stoke for the station's first ever 'School Day'. Around 30 pupils helped to read the news and sport, co-present the shows, build a website and everything else involved with the running of a local BBC station, as well as producing reports and involving their classmates back at school. The event was set up to build on the work of 'Making Waves', BBC Radio Stoke's award-winning school radio project, and to help young people understand how the media works. It also aims to broaden their horizons, engaging students with their area and developing their skills, confidence and aspirations. For the BBC, it's a great chance to hear what young people have got to say and find out more about the issues that interest them. BBC Radio Stoke editor Sue Owen insists that it’s vital for the BBC to take in the views of a younger audience: “It's really important to give young people a voice because their opinions are as important as anyone else's.” | 
