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Can Route 66 towns survive on nostalgia?
As Route 66 celebrates its 100th birthday, Victoria Craig finds out if its neon-drenched nostalgia is still attracting visitors and whether new investment can sustain its towns.
We're heading west along America's famed Route 66. As the road celebrates its 100th birthday, Victoria Craig finds out whether the pull of neon-drenched nostalgia is still attracting visitors and whether new investment can secure the future of the towns that depend on it.
Presenter/producer: Victoria Craig
You can email the team: businessdaily@bbc.co.uk
(Photo: A sign celebrating 100 years of Route 66: Credit: Victoria Craig)
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Mon 28 Sep 202614:32GMT
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