Toast - Series 1

Presenter and BBC business journalist Sean Farrington examines the spectacular failures of wonder products and businesses which had promised so much.

In each episode, Sean examines one big idea. What did it promise? Why did people back it? Why did they get burnt?

The self-made millionaire and serial entrepreneur, Sam White, is alongside him, analysing the missteps that changed a brand’s fortunes and reaching her own, often instructive, conclusions.