Wayne Hemingway

Wayne Hemingway and his wife Geraldine began their fashion empire, Red or Dead, in 1982, and steadfastly refused to buy into the elitism of the industry. Designer clothes without the designer price tag was their goal. Holding firm to their political beliefs, they blurred the line between high street and haute couture, and won the British Fashion Council's Street Style Designer of the Year award.

After 21 consecutive years on the catwalks at London Fashion Week, the Hemingways sold Red or Dead in a multi-million pound deal. Wayne and Geraldine were both awarded the MBE in the 2006 Queen's Birthday Honours List for their services to the Design and Fashion Industries.

Wayne then turned his designer's hand to architecture and housing development, concentrating on affordable properties and social design. Balancing this between his devotion to his family and Blackburn Rovers, charity work and writing, he is still a respected and very vocal commentator on the fashion world and those who occupy it.

• Blast: Spotlight on Wayne Hemingway