In common with all other broadcasters we promote our services creatively to make sure people across the UK are aware of the range of programmes, services and value the BBC provides. 

This trail, which was developed in house, highlights the BBC as a vital UK institution that has helped shape national identity for over 100 years, reaching 94% of the population monthly and adding £6.7 billion to the UK economy each year.

Trails shown around BBC content across all platforms are subject to the same strict editorial standards and guidelines as all other BBC output. They are used to promote BBC programmes and services, helping licence fee payers easily discover and access content, and are not produced in a way that compromises the BBC’s commitment to due impartiality. The BBC’s Editorial Guidelines set clear requirements to ensure all content meets generally accepted standards and remains fair, accurate, and free from undue influence.