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The signature label that clothed a generation of Mods and Skinheads was born in Brighton in 1963 and set out to reproduce the Ivy League look from the United States. Sherman’s button-down shirts have evolved into a lifestyle brand today, and the label continues to be adopted by British bands - a healthy sign of approval, and of the label's continued relevance. Now respected as one of Britain’s best exports, Ben Sherman remains a British Style Genius.
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