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Time for an Apple rumour

• Maggie Shiels
• 14 Aug 09, 08:22 GMT

Those in the news business doesn't refer to August as "the silly season" without good reason.

Generally speaking, there is less news around and all sorts of nonsense fill the vacuum. Cue the latest Apple rumour campaign. What's next from the men at Mac?

The clever money, for what it is worth, is on some form of announcement about the iPod and/or iTunes on 7 or 8 September. One reason for betting on a music-related development is that music industry sources have said they have been given the heads-up on an Apple keynote.

Before you shoot the messenger, this rumour would certainly seem to hold some sway because Apple has, in the past, used the week after Labor Day to show off its new wares.

As All Things Digital noted, last year it was an overhaul of the iPod Nano and the year before, it was the introduction of the iPod Touch.

This probably lays to rest, at least for a while, the hopes and dreams of some that Apple is set to unveil its so-called "iTablet" or "iPad". Despite the clunky names, the device is believed to be a touch-screen device that is supposed to be a hybrid of the iPhone and a MacBook laptop.

And please note this keynote event will come just one week before Microsoft launches its new Zune HD.

Whatever Apple does or does not introduce at the beginning of next month is of course beside the point because all eyes will be on the presenter at the event. And there is a good chance that Steve Jobs will be back centre-stage for his first public appearance since returning to work after his six months long medical leave of absence.

The digerati will be straining at the leash to get a good look and to assess how well Mr Jobs looks now that he is back at his day job. Me included.

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